I designed a revolutionary e-commerce concierge to cut abandonment by replacing menus, filters, and checkout with one AI-driven interface. My goal was to reduce friction, recover lost revenue, and simplify the path to purchase.
Core Problem
I Identified Cumulative Funnel Friction
I saw that traditional e-commerce sites lose users at every step: search, filters, forms, and checkout. Each UI layer adds complexity and hesitation, so I designed a solution to compress the entire buying journey into a single, intelligent interface.
I Targeted High Abandonment Rates
My analysis showed that the multi-step journey is a primary driver of cart abandonment, as users face decision fatigue and navigational hurdles. My design addresses this directly.
I Solved for a Fragmented User Experience
I observed that shoppers are forced to navigate between product pages, support chats, and checkout flows, creating a disjointed and inefficient process, which my prototype solves.
Strategic Objectives
- I consolidated product search, filtering, and support into a single conversational surface.
- My design eliminates the need for users to navigate complex menus or multiple pages.
- I created a seamless, uninterrupted flow from discovery to purchase.
Key Initiatives
- I enabled users to make complex queries like 'Show me trail shoes under $100' conversationally.
- I implemented smart, context-aware filtering that removes the need for dropdowns or menus.
- I included voice input support for a hands-free mobile experience.
- I designed a single interface to handle product discovery, support Q&A, and checkout initiation.
- I used session memory to automatically resume browsing and maintain context.
- My design ensures a seamless experience with no tab switching or page reloads.
- The proof-of-concept renders a mock checkout interface directly within the chat.
- The prototype provides instant answers to support questions using structured policy data.
- My design shows how the entire buyer journey can be completed without leaving the conversational surface.
Executive Summary
This initiative serves as my blueprint for a frictionless, AI-native e-commerce experience. It demonstrates how a single conversational interface I designed can unify the entire buyer journey, drastically reducing the cognitive load and abandonment points inherent in traditional online stores.
- ➤Unified Journey: I designed the entire buyer journey—from discovery to checkout—to be completed within a single interface, eliminating tab switching and page reloads.
- ➤Frictionless Checkout Design: My prototype renders a mock payment interface directly within the chat, demonstrating a conversational path to purchase.
- ➤Reduced Cognitive Load: My system handles discovery, filtering, and support questions conversationally, speeding up purchase decisions and building user confidence.